adidas x Ivy Park
Designer at OLIVER | After Effects & Photoshop | 2022 - 2023
I crafted the following animation and static ads for the launch of the adidas x IVY PARK collection, that showcases the essence of summer and encourages you to express your unique personality.
Ivy Park
Ivy Park
The main focus of the ad is on empowering individuals who are bold and daring, promising a truly extraordinary experience that will exceed your expectations.
Rather than overcrowding the design, the messaging was intentionally concise showing strong typographic statements, clear hierarchy that commands attention from a distance and usage of minimal copy that lets the mood and confidence lead.
The result is an ad that feels less like a traditional promotion and more like a statement.
Bold Messaging & Presence
The final assets delivered a confident, expressive launch moment for the adidas x IVY PARK collection. Inviting individuals to step into the brand’s world and embrace their boldest selves. This project highlights my ability to translate brand values and global campaign toolkits into impactful visual storytelling across both motion and static media.