Adidas Employee Store Cardstocks
Designer at OLIVER | InDesign | 2022 - 2023
On a monthly basis, Adidas offers its employees a 50% discount card redeemable at the Adidas Employee Store. These cardstocks are distributed internally and refreshed every month, creating an opportunity to design limited, campaign-driven pieces that reflect seasonal moments, brand initiatives, and visual storytelling aligned with Adidas’ global identity.
As part of this ongoing collaboration, I designed multiple monthly cardstocks, each one exploring a distinct concept, visual direction, and layout while staying within Adidas brand system.
Design Approach
Each month began with defining a creative direction based on:
Seasonal moments (holidays, sports seasons, launches)
Internal campaigns or brand themes (toolkits)
From there, I developed a core concept that guided typography, color, imagery, and composition.
Concept & Campaign Alignment
Front: Exclusive Access
The front design focuses on:
Lifestyle imagery that feels authentic and people-centered
Minimal distractions to let the brand and message lead
This approach reinforces the idea that the card is not just a discount, but an invitation.
The back of the card is designed as a utility surface:
Store location and hours
Validity dates and usage restrictions
A simplified map and QR code for easy access
Hierarchy and legibility were critical, given the small physical format and in-store usage.