Freelance | Illustrator, Photoshop, InDesign | 2025
LUNOVA
Lunova is an event production studio focused on creating unique, memorable, and highly personalized experiences. The brand is designed to appeal to a modern, high-end audience seeking exclusivity, creativity, and emotional connection in every detail.
The project began under a different name, Mytikah, which aimed to evoke something mythical and unforgettable. However, early in the process, it became clear that the name was strongly associated with a well-known commercial complex in Mexico, creating potential confusion and limiting the brand’s ability to stand out.
This led to a key strategic decision: redefine the brand name while preserving its original essence.
The Challenge
The core idea remained centered around creating magical, elevated experiences through light, emotion, and atmosphere.
This concept evolved into Lunova, a name that blends elegance, while feeling distinctive and minimalist.
Strategy & Concept
The Lunova logo was designed as a modular line-based system, built on a square structure that reflects balance, clarity, and intention.
Each internal symbol represents one of the brand’s core divisions: Social, Deluxe, Romance, Creative, Kids, and Corporate.
While each symbol can stand independently, they are designed to come together into a unified composition, forming the complete Lunova mark.
This approach allows the identity to be both flexible and cohesive, adapting to different event types while maintaining a strong and recognizable visual language.
Each color represents a distinct identity from the brand; Social, Deluxe, Romance, Creative, Kids, and Corporate.
While remaining part of a cohesive visual system. This approach allows each branch to stand out individually, without losing connection to the overall brand. To maintain clarity and consistency, colors are applied with intention, ensuring proper contrast, legibility, and a refined visual balance across all touchpoints. Each division uses its assigned color as a primary accent, paired with the brand neutral tones, cream and black, to create a sense of elegance and visual harmony.
This Instagram feed for Travessia, was designed to evoke a sense of adventure, elegance and connection with nature. The visual style features the curated color palette of earthy tones chosen for travessia, including warm terracotta, sage green and beige, which reflects the brand's connection to natural landscapes and cultural experiences.
The layout balances immersive travel photography with informational posts and travel tips, creating a dynamic and engaging flow. Each post is thoughtfully designed with clean typography and ample negative space to maintain a minimalist, modern aesthetic. The use of overlays and frames enhances the storytelling while keeping the focus on the visual journey. This design invites users to explore the world with Travessia.
The design of this welcome card for Travessia focuses on creating a visually soothing and elegant experience that aligns with the brand’s philosophy. The minimalist layout ensures a clean, uncluttered look, while the ample white space draws attention to the message, enhancing readability and also using subtle font variations to create a natural hierarchy that guides the viewer’s eye.
The choice of a black-and-white photo was intentional to evoke timelessness and simplicity. Taking away distractions, allowing the viewer to focus on the subject’s texture, shape, and emotion adding visual interest without overpowering the design also bringing a sense of sophistication and nostalgia.